This Privacy Policy will inform you of the nature of the personal information about you that is processed by us and how you can request that we delete, update, transfer it and/or provide you with access to it.

This Privacy Policy is intended to assist you in making informed decisions when using the Sites and our Services. Please take a moment to read and understand it.

Please also note that this Privacy Policy only applies to the use of your personal information obtained by us, it does not apply to your personal information collected during your communications with third parties.

LSI Netherlands B.V. is a company incorporated in The Netherlands with chamber of commerce number 61284912 and whose registered office is at LSI Netherlands B.V., Moermanskkade 101, 1013 BC Amsterdam, The Netherlands.

We collect and maintain personal information that you voluntarily submit to us during your use of the Sites and/or our Services. We use the contact and payment details you have provided to us so that we can fulfil the supply of products you have ordered from our Sites. This includes your purchase of products and processing of returns and refunds.

Who do we share your personal information with for this purpose?

We will share your personal information with the following categories of third parties:

• To verify card payments and process refunds – credit card companies and other payment providers; and
• To deliver products and process returns – delivery and courier companies.

What is our legal basis?

It is necessary for us to use your personal information to perform our obligations in accordance with any contract that we may have with you.

Our Sites use various user interfaces to allow you to request information about our products: these include printed and electronic enquiry forms and a telephone enquiry service. Contact information may be requested in each case, together with details of other personal information that is relevant to your customer service enquiry and/or complaints. This information is used in order to enable us to respond to your requests, and contact you with information and notices related to your use of the Sites.

Who do we share your personal information with for this purpose?

In some circumstances, we may share personal information obtained via a customer service enquiry with a third party provider, in the form of one of our affiliated Marketing, PR or Social Media Agencies, to assist with responding to the enquiry and to provide customer support.

What is our legal basis?

It is in our legitimate interest to use your personal information in such a way to ensure that we provide the very best customer service we can to you.

From time to we will contact you to invite you to provide feedback about our products and /or customer care in the form of online, postal or other surveys (in accordance with any privacy preferences you have expressed to us). We use this information to help us improve the quality of our products and/or customer care. We also use your feedback to monitor the quality of our products and to assist with the selection of future product lines. 

Who do we share your personal information with for these purposes?

We use a third party service provider who acts as a data processor to assist us with customer surveys and feedback requests.

What is our legal basis?

It is in our legitimate business interests to use the information you provide to us in your feedback for the purposes described above.

We analyse your contact details with other personal information that we observe about you from your interactions with our Sites, our email communications to you and/or with our products and customer care, such as the products you have purchased or viewed.

Where you have given your consent (where lawfully required), we use cookies, log files and other technologies to collect personal information from the computer hardware and software you use to access the Sites, or from your mobile. This includes the following:

• an IP address to monitor Sites traffic and volume;

• a session ID to track usage statistics on our Sites;

• information regarding your personal or professional interests, demographics, buying habits, experiences with our products and contact preferences.

Our web pages and e-mails contain “cookies”, “web beacons” or “pixel tags” (“Tags”). Tags allow us to track receipt of an e-mail to you, to count users that have visited a web page or opened an e-mail and collect other types of aggregate information. Once you click on an e-mail that contains a Tag, your contact information may subsequently be cross-referenced to the source e-mail and the relevant Tag.

In some of our e-mail messages, we use a “click-through URL” linked to certain websites administered by us or on our behalf. We may track click-through data to assist in determining interest in particular topics and measure the effectiveness of these communications.

Please see our cookie for further information.

This information is used to create profiles and insights about your shopping habits and the shopping habits of our other customers.

By using this information, we are able to measure the effectiveness of our content and how visitors use our Sites. This allows us to learn what pages of our Sites are most attractive to our visitors, which parts of our Sites are the most interesting and what kind of offers our registered users like to see.

We also use this information to help us with the selection of future product and service lines, store and websites design and to remember your shopping preferences.

We also use this information for marketing purposes (see the marketing section below for further details).

Who do we share your personal information with for these purposes?

We share your personal information with a variety of third party service providers to assist us with customer insight analytics.

These providers include Salesforce, whose servers are situated in the United States. On this basis, information regarding your usage and/or preferences on the Sites may be transferred outside the EEA when it is shared with our third party vendors.

What is our legal basis?

Where your personal information is completely anonymised, we do not require a legal basis to use it as the information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required. Please see our Cookie Policy for further details.

Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information in such a way to ensure that we provide the very best products and customer care to you and our other customers.

We use information that we observe about you from your interactions with our Sites, our email communications to you and/or with our products (see the Customer Insight and Analysis section above for more details of the information collected and how it is collected) and/or your email address, to send you marketing communications by email, where you have consented to receive such marketing communications.

Who do we share your personal information with for these purposes?

We share your personal information with a variety of third party email marketing providers who assist us in delivering our email marketing campaigns to you.

What is our legal basis?

Where your personal information is completely anonymised, we do not require a legal basis to use it as the personal information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required. Please see our Cookie Policy for further details.

Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information for marketing purposes.

We will only send you marketing communications via email where you have consented to receive such marketing communications, or where we have a lawful right to do so.

We use information that we observe about you from your interactions with our Sites, our email communications to you and/or with our products (see the Customer Insight and Analysis section above for more details of the information collected and how it is collected) to provide you with personalised online advertising.

Who do we share your personal information with for these purposes?

We share your personal information with a variety of third party service providers who assist us with our online personalised advertising campaigns. These providers are described in our Cookie Policy.

What is our legal basis?

Where your personal information is completely anonymised, we do not require a legal basis to use it as the personal information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required. Please see our Cookie Policy for further details.

Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information for marketing purposes.

We use information that we observe about you from your interactions with our Sites, our email communications to you and/or with our products (see the Customer Insight and Analysis section above for more details of the information collected and how it is collected) to provide you with personalised advertising on social media channels operated by Facebook and/or Google where you are a registered user of such services.

We do this using Facebook Custom Audiences and/or Google Customer Match respectively. Please note that such activity is also subject to the privacy choices you have elected to make on such services.

Who do we share your personal information with for these purposes?

We share your email address with third party service providers who assist us with social media remarketing campaigns.

Your encrypted email address is also shared by us or our third party service providers with Facebook and/or Google under the terms of their Facebook Customer Audiences and/or Google Customer Match services respectively.

What is our legal basis?

Where your personal information is completely anonymised, we do not require a legal basis to use it as the personal information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required. Please see our Cookie Policy for further details.

Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information for marketing purposes.

We will only engage in social media remarketing where you have consented to us doing so for marketing purposes.

Where you are a registered user of Facebook, or of a Google service, we will use your email address in an encrypted format to enable Facebook and Google to find other registered users of their services that share similar interests to you based on:

• information that we observe about you from your interactions with our Sites, our email communications to you and/or with our products (see the Customer Insight and Analysis section above for more details of the information collected and how it is collected); and
• the information Facebook and/or Google hold about you.

We do this using Facebook Lookalike Audiences and/or Google Similar Audiences respectively. Please note that such activity is subject to the privacy choices you have elected to make on such services.

Who do we share your personal information with for these purposes?

We share your email address with third party service providers who assist us with social media remarketing campaigns.

Your encrypted email address is also shared by us or our third party marketing consultancies with Facebook and/or Google under the terms of their Facebook Custom Audiences and/or Google Customer Match respectively.  

What is our legal basis?

Where your personal information is completely anonymised, we do not require a legal basis to use it as the personal information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required. Please see our Cookie Policy for further details.

Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information for marketing purposes.

We give you the opportunity to tell your friends about features or information on the Sites. If you take advantage of our ‘Send to a Friend’ option, we ask you for your friend’s first name and e-mail address in order to process the request and send the requested information to that friend.

By submitting your friend’s information personal information to us for this purpose, you warrant that your friend has consented to the direct marketing communication.

We don’t keep or use your friend’s e-mail address for any other purpose than to send the requested information by way of email.

Who do we share your personal information with for these purposes?

We do not share your friend’s personal information with any other third parties.

What is our legal basis?

We rely on your warranty that your friend has consented to receiving this marketing communication.

Our Sites contain notices of various contests, competitions and games that you can enter (including prize draws, competitions, collector schemes, giveaways and other sales promotions run by us under the Peperami brand).We use the information you provide to run the relevant promotional activity (e.g. registering participants, selecting winners, awarding prizes), and to conduct joint promotions of a similar nature with other companies. Who do we share your personal information with for these purposes?We may share personal information with certain selected service providers we have retained for the purpose of administering and fulfilling our sales promotions (including the design of promotional websites and providing customer service). These service providers include Marketing, Creative, Digital, PR, Fulfilment & Social Media agencies. Such service providers may be granted access to personal information about our website visitors if such access is necessary to perform their services. However, such service providers are not authorized to use, process or disclose such personal information except as necessary to perform services on Peperami’s behalf or to comply with specific legal requirements.

We may also share personal information with our promotional partners (and their respective service providers) as necessary to conduct a joint promotion with another company. We will not share this information with our promotional partners for any other purpose (unless you consent to such sharing).

What is our legal basis?

Where your personal information is completely anonymised, we do not require a legal basis to use it as the personal information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required. Please see our Cookie Policy for further details.

Where your personal information is not in an anonymous form we will rely on your consent in order to process this data.

We use your personal information for the following business administration and legal compliance purposes:

• to comply with our legal obligations;
• to enforce our legal rights (including for security, credit and fraud prevention purposes);
• protect rights of third parties; and
• in connection with a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets.

Who do we share your personal information with for these purposes?

We will share your personal information with professional advisers such as lawyers and accountants and/or governmental or regulatory authorities.

What is our legal basis?

Where we use your personal information in connection with a business transition, enforce our legal rights, or to protect the rights of third parties it is in our legitimate interest to do so. For all other purposes described in this section, it is our legal obligation to use your personal information to comply with any legal obligations imposed upon us such as a court order.

Where we share your sensitive personal information, we shall obtain your consent to do so.

Your browsing and interaction on any other websites, or your dealings with any other third party service provider, is subject to that website’s or third party service provider’s own rules and policies. 

We do not monitor, control, or endorse the privacy practices of any third parties.

We encourage you to become familiar with the privacy practices of every website you visit or third party service provider that you deal with and to contact them if you have any questions about their respective privacy policies and practices.

This Privacy Policy applies solely to personal information collected by us through our Service and does not apply to these third party websites and third party service providers.

We have implemented information security policies, rules and technical measures to protect the personal information that we have under our control from:

• unauthorised access;
• improper use or disclosure;
• unauthorised modification; and
• unlawful destruction or accidental loss.

All of our employees and data processors (i.e. those who process your personal information on our behalf, for the purposes listed above), who have access to, and are associated with the processing of personal information, are obliged to respect the confidentiality of the personal information of all users of our Services.

If you ask us, we’ll confirm whether we’re processing your personal information and, if so, provide you with a copy of that personal information (along with certain other details). If you require additional copies, we may need to charge a reasonable fee.

If the personal information we hold about you is inaccurate or incomplete, you’re entitled to have it rectified. If we’ve shared your personal information with others, we’ll let them know about the rectification where possible. If you ask us, where possible and lawful to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

You can ask us to delete or remove your personal information in some circumstances such as where we no longer need it or if you withdraw your consent (where applicable). If we’ve shared your personal information with others, we’ll let them know about the erasure where possible. If you ask us, where it is possible and lawful for us to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

You can ask us to ‘block’ or suppress the processing of your personal information in certain circumstances such as where you contest the accuracy of that personal information or you object to us processing it. It won’t stop us from storing your personal information though. We’ll tell you before we lift any restriction. If we’ve shared your personal information with others, we’ll let them know about the restriction where it is possible for us to do so. If you ask us, where it is possible and lawful for us to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

With effect from 25 May 2018, you have the right, in certain circumstances, to obtain personal information you’ve provided us with (in a structured, commonly used and machine readable format) and to reuse it elsewhere or to ask us to transfer this to a third party of your choice.

You can ask us to stop processing your personal information, and we will do so, if we are:

• relying on our own or someone else’s legitimate interests to process your personal information, except if we can demonstrate compelling legal grounds for the processing; or
• processing your personal information for direct marketing.

You have the right not to be subject to a decision when it’s based on automatic processing, including profiling, if it produces a legal effect or similarly significantly affects you, unless such profiling is necessary for entering into, or the performance of, a contract between you and us.

If we rely on your consent (or explicit consent) as our legal basis for processing your personal information, you have the right to withdraw that consent at any time.

If you have a concern about any aspect of our privacy practices, including the way we’ve handled your personal information, you can report it to the UK Information Commissioner’s Office (ICO). You can find details about how to do this on the ICO website at https://ico.org.uk/concerns/ or by calling their helpline on 0303 123 1113.

To ensure that you are always aware of how we use your personal information we will update this Privacy Policy from time to time to reflect any changes to our use of your personal information. We may also make changes as required to comply with changes in applicable law or regulatory requirements. We will notify you by e-mail of any significant changes. However, we encourage you to review this Privacy Policy periodically to be informed of how we use your personal information.